Bitcoin Price Today: Strategy Buys 2,932 BTC After Stock Sale

Strategy bought 2,932 BTC after selling about 257M in stock. What it means for bitcoin price today, bitcoin price USD sentiment, and the BTC chart next.

news•27 January 2026•7 min read

Bitcoin Price Today: Strategy just scooped up 2,932 more BTC for about 264 million dollars, with an average entry near 90,061 dollars per coin. They funded it by selling roughly 257 million dollars of stock, converting fresh equity straight into bitcoin exposure. For anyone tracking bitcoin price USD or corporate flows, this is a textbook treasury play that often grabs market attention.

What Strategy’s 2,932 BTC purchase suggests about sentiment

Strategy runs a clear bitcoin treasury strategy: treat BTC as the core reserve asset and add steadily over time. The latest buy happened between January 20 and 25, using proceeds from an at-the-market equity issuance to acquire the coins without touching debt or operations cash. Average bitcoin price today during that window sat around 90,061 dollars, putting this right in the current range action.

This kind of move sends a message to markets. A listed company diluting equity to buy BTC shows conviction that beats short-term volatility. Traders watch because it can act as a sentiment bellwether, when big names keep stacking, it often supports the "buy and hold forever" narrative.

These buys also tie into the supply story. Every corporate purchase removes coins from exchanges and reduces floating supply. Here are the key details from this round:

Shares sold: 1.57 million MSTR plus preferred units.
Funds raised: 264.1 million dollars total.
Coins added: exactly 2,932 BTC at 90,061 dollars average.

That playbook consistency is why Strategy remains a focal point for bitcoin price today watchers.

How much bitcoin Strategy holds now and why traders track it

The company’s public dashboard shows a total of 712,647 BTC in reserve as of the latest update. Across all purchases, the aggregate cost comes to about 54.2 billion dollars, or roughly 76,037 dollars per coin on average. At today’s bitcoin price USD levels, that treasury sits deep in unrealized profit and cements Strategy as the largest public corporate BTC holder worldwide.

Traders use MSTR like a leveraged bitcoin proxy. The stock amplifies BTC moves, blending spot exposure with hype around future buys. Tracking these holdings also feeds the macro narrative: 712,647 coins represent serious locked supply in a capped-asset world. The numbers break down like this:

Total holdings: 712,647 BTC.
Avg acquisition cost: 76,037 dollars.
Est. market value: well over 60 billion dollars today.

That scale makes every new purchase a market event, even if the market shrugs it off short-term.

Bitcoin price today: what to watch next on the BTC chart

Headlines like Strategy’s buy create immediate noise, but the BTC chart tells the real story.

Corporate buys can juice volatility too. Front-runners pile in expecting more, while skeptics fade on macro doubts. This setup suits structured trading approaches. Platforms like Mubite offer funded challenge pricing that lets traders scale size with firm capital. Key chart checkpoints include:

Momentum test: green candles stacking after the announcement?
Support hold: does the bitcoin graph defend key lows on any shakeout?
MSTR tie-in: stock reaction often leads BTC sentiment readouts.

If all three align bullish, consider longs with tight stops below support.

Conclusion

Strategy added 2,932 BTC at around 90,061 dollars average, pushing its total to 712,647 coins with a 76,037 dollar cost basis. Funded by 257 million dollars in stock sales, the buy reinforces the company’s unwavering treasury conviction amid bitcoin price today conditions. If you’re comparing options, start with a shortlist of best crypto prop trading firms and choose a rule set you can follow.

For traders, the takeaway isn’t to copy the trade, it’s to copy the discipline: risk management first, position sizing second, and confirmation on the BTC chart before you scale exposure.

Why does Strategy keep buying bitcoin?

Strategy views BTC as superior to cash reserves and uses equity issuance to fund ongoing accumulation, treating dips as entry points regardless of short-term bitcoin price USD swings.

What is Strategy’s total BTC position?

712,647 BTC held at an average cost of 76,037 dollars per coin, for a total acquisition spend of about 54.2 billion dollars.

Should traders follow Strategy’s buys?

Not without adaptation. Strategy has unique financing and risk capacity; retail traders should scale appropriately, use tight risk management, and confirm chart follow-through before sizing up.

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